JEF LOEB
Chief Creative Director
Jef is an internationally recognized creative director, copywriter and advertising thinker. He offers deep category experience in public affairs, health care, travel, hotels and hospitality, video games, fast food, automotive, television and radio networks, financial services as well as political marketing. As part of his creative portfolio, Jef has written and directed commercials and videos for Flex Your Power, Forests for the Next Century, and the Million Penny Project. He's also been a frequent commentator on advertising and new media issues on US, Canadian and European TV, and has authored think pieces in publications that include Ad Age's Creativity, Adweek, the San Francisco Chronicle, Media/Marketing Europe and was the US advertising commentator for Shots, the high-end British creative magazine.