Sam Singer has more than 20 years experience working with corporations, government agencies, non-profits, and trade associations in developing their public affairs, public relations, communications strategies. One of the nation’s leading corporate reputation and communications strategists, Mr. Singer is a former journalist and political campaign manager.
In 2008, Sam Singer has been dubbed "The Fixer" by the San Jose Mercury News, a "Top Gun for Hire" by the San Francisco Chronicle, and one of the most powerful people in San Francisco by 7X7 Magazine for his ability to turn the news around when things look dire for his clients.
Mr. Singer is nationally known for handling some of most significant public affairs and crisis communications issues of the day. His clients include Fortune 500 companies and other well-regarded corporations, including Chevron Corporation, the San Francisco 49ers, AIMCO, Lennar Corporation, Stanford University, Levi Strauss & Co., Ford Motor Co., the State of Nevada, Pabst Blue Ribbon Beer, the Anschutz Investment Corp., The San Francisco Examiner, Bay Area Rapid Transit District, Transbay Joint Powers Authority, and other prominent corporations, non-profits, political issues and candidates.
Most recently, his agency helped the San Francisco Zoo tell its story to the world and represented the Bar Pilots Association after the Cosco Busan struck the Bay Bridge.
Mr. Singer has led some of the nation’s top corporate communications programs. In 2004, he helped develop the communications program to battle a terrorist attack on producers of foie gras in California. Recently, he has worked on the communications team on some of the largest real estate and transportation development projects in California, including the redevelopment of Treasure Island, Hunters Point Naval Shipyard; Mare Island Naval Shipyard; the $2.4 billion redevelopment of San Francisco's Transbay Terminal; BART to the Airport; California High Speed Rail, and the redevelopment of the Solano County Fairgrounds.
He is responsible for the successful 1999 communications program for John and Denise DeBartolo York to gain control of The San Francisco 49ers in a bitter and highly publicized court and news media relations battle with Eddie DeBartolo, the team's former owner.
In 1997, he led the corporate reputation team handling Levi Strauss & Company’s largest layoffs and plant closures in its history. PR News, a trade industry weekly, praised the effort as the “best handled crisis of the year.”
In 1995, Mr. Singer received the Bronze Anvil, the highest national award for public relations projects granted by the Public Relations Society of America (PRSA), New York, for his work for the State of Nevada in opposing a nuclear waste repository near Las Vegas. His work in creating a series of print advertisements on the issue of homelessness in San Francisco was selected for permanent display in the U.S. Library of Congress.
In 1994-95, he worked with the President of Jack-in-the-Box Restaurants in response to a food poisoning outbreak linked to contaminated ground beef.
In 1993, Mr. Singer spearheaded California Pacific Medical Center’s public communications program in response to an HIV-tainted blood scare. The threat turned out to be an extortion plot against the San Francisco hospital. Mr. Singer’s work received national recognition and awards for its successful management of a crisis.
In 1992, he directed the communications for Alta Bates Medical Center in his hometown of Berkeley, California, following the abduction of a two-day-old infant kidnapped from the hospital. Thanks to a successful communications program (which included a video he produced with actress Whoopi Goldberg), the infant was returned to its mother.
A former executive newspaper editor and television reporter, Mr. Singer has extensive experience in news media relations, public policy issues, and political campaign management. He has created and managed more than a dozen award-winning public relations campaigns in the last 20 years.
Prior to forming the agency, Mr. Singer was Communications Director and Press Secretary to Nevada Governor Richard Bryan in his successful 1988 bid for the U.S. Senate. He was credited by a national political journal with rejuvenating the campaign and was called “a master spin doctor” by the Las Vegas Review-Journal after Bryan’s victory.
He served as State Campaign Manager of Los Angeles District Attorney Ira Reiner’s campaign for State Attorney General in 1990. Mr. Singer served as campaign manager for Miriam Shearing, the first woman to be elected to the Nevada Supreme Court in 1992 and as the campaign manager and chief strategist for the re-election of Judge Dorothy von Beroldingen in San Francisco in 1998.
His previous agency experience includes positions at three of California’s leading public relations and advertising agencies. Mr. Singer was a Senior Account Executive at The PBN Co. and News Media Manager at Solem/Loeb & Associates. Immediately prior to re-forming Singer Associates, he was President and Western Region Director of GCI, a division of Grey Advertising, New York.
Mr. Singer began his career as a newspaper reporter for the Richmond Independent and Berkeley Daily Gazette. He became a Washington-based television and radio correspondent with Medill News Service covering Congress for CBS News affiliates. Lastly, he served as editor of the Berkeley Daily Gazette and managing editor of the Berkeley Voice.