When it happened, we were there.
2002
Taco Bell
Lennar Mare Island Naval Transfer
Daughters of Charity Heath System
Lennar Hunters Point Naval Shipyard Redevelopment
Aquarium of the Bay Rebranding and Advertising Campaign
Taco Bell
In 2002, Taco Bell tapped Singer Associates to assist them on their successful “bulls eye wins a free taco” promotion. Singer’s role was to coordinate the effort to place a floating bulls eye into McCovey cove behind the stadium, if hit by a home run ball it would yield a free taco to everyone in the United States.
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Lennar Mare Island Naval Transfer
Singer Associates provided media relations and event management to the ceremony commemorating the Lennar Mare Island Naval Transfer from the U.S. Navy to the City of Vallejo. Mare Island is the largest military facility in the U.S. ever to be transferred early to civilian authorities. The so-called “early transfer” provision allows work to begin on peacetime conversion of the former naval shipyard, which was closed in 1996, while environmental cleanup work is underway. The transfer meant thousands of jobs, quality housing and recreational opportunities for this Northern California community.
Daughters of Charity Heath System
The Daughters of Charity Health System is comprised of a seven-member hospital system serving in the state of California for the past 150 years. When the organization underwent a statewide plan to assume back its hospitals, Singer Associates was responsible for coordinating all community meetings throughout Los Angeles and San Francisco.
Lennar Hunters Point Naval Shipyard Redevelopment
Lennar selected Singer Associates to provide and execute a public relations strategy for the community and media relations surrounding the redevelopment of Hunters Point Naval Shipyard, a 500-acre proposed mixed-use community along San Francisco’s waterfront.
Aquarium of the Bay Rebranding and Advertising Campaign
Working closely with key influencers in the Bay Area, Singer Associates helped change minds about the Wharf’s much-maligned aquarium. Singer developed a new identity for the renovated facility to attract tourists and locals alike and to distinguish the Aquarium from the other themed attractions on PIER 39. Singer administered an extensive advertising campaign targeting San Francisco during the peak summer months to position Aquarium of the Bay as a premier marine life facility, dedicated to San Francisco Bay.
